Retailers Adapt Strategies to Changing Weather and Climate
As climate change increasingly impacts weather patterns across the globe, retailers are adjusting their strategies to respond to more frequent and extreme weather events. From extreme heatwaves to unpredictable storms, shifts in seasonal patterns are presenting both challenges and opportunities for companies. Retailers are now looking to weather data to better forecast demand, optimize supply chains, and align their marketing and inventory strategies with the changing climate.
Climate Change Drives New Retail Strategies
In recent...